is a full service digital media company headquartered in Tampa, Florida. We have developed an effective business model that enables advertisers to reach consumers in a target marketed approach by placing digital advertising through a deployed network of DZT screens. DZT has positioned itself to become a leader in the rapidly emerging Digital-Out-Of-Home (DOOH)
industry and has set the foundation to become the premier digital media network provider in North America.
The State of Digital Media and the Digital-Out-Of-Home (DOOH) Market
Communication between advertisers and consumers has fundamentally changed. The rise of social media coupled with declining marketing budgets has forced advertisers to purse alternative ways to reach potential customers. Advertisers have incorporated the use of digital advertising to ensure that their companies remain competitive. The need for a more cost effective utilization of marketing resources and increased marketing efficiency in a real-time and relevant consumer-driven format has propelled the rapid growth of the digital market industry both globally and domestically. The Digital market will reach $517 billion by 2014. Digital-Out-Of-Home (DOOH) advertising revenue is the fastest growing segment of all media globally. The Digital-Out-Of-Home (DOOH) market has shown amazing resiliency and growth in the face of a recession, as it grew an astounding 14.8% to $2.07 billion dollars in 2010 in the U.S. with estimates projecting the market to grow to $3.7 billion dollars by 2013. Digital-Out-Of-Home (DOOH) spending in the U.S. is now close to 35% of all out-of-home spending. A 2010 “Digital Place-Based Video Study” of the Digital-Out-Of-Home (DOOH) industry by Arbitron, a leading Media and Marketing research firm, provided compelling evidence regarding the current consumer reach of digital advertising. The study showed that in a single month, “more consumers see Digital-Out-Of-Home (DOOH) advertising than have ever sent a text message, have a Facebook profile or have seen an online video.” That is currently over 71 million viewers per month with those estimates expected to rise as the market continues to grow. The report further showed that nearly 1 out of every 5 consumers that saw a Digital-Out-Of-Home (DOOH) ad made an unplanned purchase after viewing an ad on a screen.